How it works
Upload your work and get a fresh trusted look, gauged against your goal and scored the same way every time. Know exactly what to protect and what to sharpen before it ships.
The process
Create Your Free Account
Your name and email, or sign in with Google. Your first critique is free on us, with nothing held back.
Drop In Your File
Upload your piece and tell us the goal: who it's for and what it needs to do. Every note is weighed against that.
Get Your Critique
Your score, what's working and worth protecting, what's worth a closer look, and Your Move, ranked by impact. Then make a change, bring it back, and resubmit.
What we review
Tell us what format you're working in and we meet you there. The right critique for the right kind of work.
Mode 01
Brand System & Identity
Full systems. Logo, color, type, all the applications. We evaluate how everything moves as one unified voice.
One Unified VoiceMode 02
Marketing & Social Collateral
Ads, banners, social cards, thumbnails, channel banners, cover cards, and printed pieces like brochures and flyers. Does it stop the scroll?
Scroll StoppingMode 03
Single Asset & One-Off Work
One piece, a new concept, an experiment. A focused critique of how hard this one piece lands, and what would make it land harder.
UnforgettableMode 04
Series & Campaign Critique
A full campaign evaluated as a system. Does the series hold together? Does every piece feel like it came from the same hand? Three to six posts, counted as one critique.
Max onlyEverything ExaCrit reviews
YouTube thumbnails · Instagram & TikTok posts · Stories & Reels covers · Carousels · Social covers & profile banners · Channel art · LinkedIn & X posts · Pinterest pins
Ad banners & paid social · Email headers & newsletters · Website heroes & landing sections · App store screenshots · Podcast cover art · Webinar & presentation slides
Flyers & promo posters · Brochures & catalogs · Postcards & direct mail · Sales sheets & one-pagers · Magazine & print ads · Billboards & outdoor ads · Trade show banners & signage · Menus · Invitations & event graphics
ExaCrit reviews visual creative work, digital and printed, from thumbnails to brochures to billboards. It critiques your work: what to protect and what to sharpen. It doesn't write your copy or make the fixes for you. For UI and app screens, we review the visual design of the screen, not usability testing. It isn't built for long-form writing, strategy documents or code.
Under the hood
Four steps, in this order, every time. And all of it weighed against The Goal you set.
Take it all in.
First, the whole piece, the way your audience meets it: what grabs the eye, what reads first, what's there and what's missing.
Measure, don't guess.
Then it measures. Contrast is checked straight from your file, so a readability note comes with the numbers behind it.
Nine checks, every time.
Readable type, a clear next step for the viewer, safe margins, one clear focal point and more. The same nine on every piece.
Add it up.
Six categories, each scored and weighted. The overall score is their total, so you can see exactly where it came from.
The scoring system
The Tally: each category is scored on its own and weighted by how much it matters. The overall number is their total, never a gut feeling, and the full breakdown comes with every critique.
The Thread
Every critique comes with a resubmit. Round 2 remembers Round 1: your fix gets checked first, every note gets an answer, and your score only moves when your work does.
Round 1
Your score. What's working. Your Move.
The full critique, with your next steps ranked by impact.
Round 2
Your fix, checked first.
Every note answered. See exactly what moved, and why.
One resubmit on every piece. Two on Max.
Free critique, take it for a test drive, on us.
Most free trials show you a score and hide the rest. Yours is the full read, the same one every plan gets. Then bring it back once and see exactly what your changes did.
What you get, free
Want the full picture? See what's in each plan →
Built different
"Built by a creative,for creative people."
Award-winning creative. 20 years in the work. Three Davey Golds. Built to fill a gap we felt ourselves.
Asking for a critique should feel like help, not a verdict.That's what we built ExaCrit to be. No fluff. No ego. No judgment.
No credit card needed.